In our part of the BioHeritage National Science Challenge we have been investigating the use of next-generation pest control technologies, with a focus on RNA interference to control invertebrate pests. In this presentation we will first describe RNA interference and then compare it with a widespread and common pesticide. What are the benefits and costs when you use that can of fly-spray under your kitchen bench, compared to what RNA interference could bring? At the same time, we investigate Māori views on novel technologies in pest management. What are the socio-cultural implications of RNAi? We explore methods and scenarios to engage a range of Māori views on these topics.